Brew: The Museum of Beer will be a major tourist attraction designed by internationally-recognized experts in museums and beer studies. Comparable in size and scope to the Rock and Roll Hall of Fame, Brew will be able to accommodate 400,000+ visitors per year. State-of-the-art technology will underpin the entire experience, maximizing visitor engagement through interactive exhibits and activities.

The Brew experience will span the totality of beer, from the gods and saints representing its spiritual and profound aspects, to its more base elements, including the grinches and villains in the world of beer.

Brew will be a bottom-up venture, developed in collaboration with the beer making and beer drinking communities. Input and support will be solicited at all stages of the endeavor.

Osirus

Egyptian god of agriculture and beer

Dumuzi

Sumerian god of brewing

Accla

Accla. Incan keeper of the sacred fires and beer brewers

Gambrius

The original King of Beer

Hildegard of Bingen

Abbess and brewer. Told her nuns it was healthier to drink beer than water. Recommended hops as a preservative.

St. Augustine of Hippo

Patron of brewers, in part because he was something of a party animal before his conversion, but still drank in moderation post-conversion

St. Brigid

One of her miracles was changing bathwater into an excellent beer

Martin Luther

“So when the devil says to you, ‘Do not drink,’ answer him: ‘I will drink, and right freely, just because you tell me not to.’ One must always do what Satan forbids.”

Carrie Nation

Known for “hatchetations,” her method for dissuading people from drinking: chopping up bars; referred to the bartender as a “white-aproned priest of debauchery and licentiousness.”

Andrew John Volstead

Introduced the National Prohibition Act, passed in October 1919

King Henry VIII

Is said to have called hops a “wicked and pernicious weed.”

Lady Astor

Ended a temperance lecture by saying, “I would rather commit adultery than drink a glass of beer,” Someone in the crowd bellowed back, “Who wouldn’t?”

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