Brew: The Museum of Beer will be a major tourist attraction designed by internationally-recognized experts in museums and beer studies. Comparable in size and scope to the Rock and Roll Hall of Fame, Brew will be able to accommodate 400,000+ visitors per year. State-of-the-art technology will underpin the entire experience, maximizing visitor engagement through interactive exhibits and activities.
The Brew experience will span the totality of beer, from the gods and saints representing its spiritual and profound aspects, to its more base elements, including the grinches and villains in the world of beer.
Brew will be a bottom-up venture, developed in collaboration with the beer making and beer drinking communities. Input and support will be solicited at all stages of the endeavor.
Egyptian god of agriculture and beer
Sumerian god of brewing
Accla. Incan keeper of the sacred fires and beer brewers
The original King of Beer
Hildegard of Bingen
Abbess and brewer. Told her nuns it was healthier to drink beer than water. Recommended hops as a preservative.
St. Augustine of Hippo
Patron of brewers, in part because he was something of a party animal before his conversion, but still drank in moderation post-conversion
One of her miracles was changing bathwater into an excellent beer
“So when the devil says to you, ‘Do not drink,’ answer him: ‘I will drink, and right freely, just because you tell me not to.’ One must always do what Satan forbids.”
Known for “hatchetations,” her method for dissuading people from drinking: chopping up bars; referred to the bartender as a “white-aproned priest of debauchery and licentiousness.”
Andrew John Volstead
Introduced the National Prohibition Act, passed in October 1919
King Henry VIII
Is said to have called hops a “wicked and pernicious weed.”
Ended a temperance lecture by saying, “I would rather commit adultery than drink a glass of beer,” Someone in the crowd bellowed back, “Who wouldn’t?”
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