Beer and baseball—an historic duo—good on their own but infinitely better when paired. The relationship between beer and baseball goes back to the mid-19th century. At the time, baseball was experiencing falling attendance and the integrity of the game was questionable.
Enter German immigrant Chris Von der Ahe. A local immigrant who owned a grocery store and saloon, Von der Ahe risked everything to buy the St. Louis Brown Stockings. He subsequently change their name to the Browns. Some say that he bought the team for one reason—to sell more beer. Von der Ahe helped to found the American Association and bring baseball back to the masses by offering Sunday games, 25-cent ticket prices, and—best of all—beer at the baseball park. Beer revived baseball, bringing better attendance and, ultimately, better baseball.
(For more on the beginnings of beer baseball, try The Summer of Beer and Whiskey: How Brewers, Barkeeps, Rowdies, Immigrants, and A Wild Pennant Fight Made Baseball America’s Game.)
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