Why There Needs to be a

Beer Museum

Beer is a Big Deal

  • The average adult consumed 28.2 gallons of beer last year
  • Overall Beer Market: $100 billion
  • Nearly everyone enjoys beer

The Story of Beer is Fascinating

  • Beer is at the heart of—and may have been a major factor in—the birth and development of civilization
  • Beer is the most popular alcoholic beverage in the world, the 3rd most popular beverage overall
  • Much of the history of beer is fascinating
  • Learning about beer can be almost as fun as drinking it.


There are 35,144 museums
in the U.S., including museums for:

  • Bananas
  • Spam
  • Mustard
  • Cowboys 
  • Hobos
  • Dogs
  • Wild turkey (bird) 
  • Bighorn sheep
  • Tops & yoyos
  • Clocks and watches
  • Roller skating
  • Lighters
  • Bad art
  • Barbed wire
  • Funerals
  • Balloons
  • Trash 
  • Soap
  • Toilets
  • Spies
  • Mobsters
  • Pez
  • UFO’s
  • Bigfoot

How can there not be a noteworthy museum for beer when there are museums to just about anything else you can think of?

Beer is substantial and significant

  • Throughout the history of civilization
  • In its connection with all major facets of history
  • In its place in our culture and economy, in the past, present and future
  • In our lives and in our connections to others

Beer Deserves a Noble Home

An expansive,

comprehensive, interactive, museum

to tell the 10,000-year-old

Story of Beer

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